Design principles are the rules that let you put the parts of a scrapbook page together so that they: capture the viewer’s attention, control the eye’s movement, convey information, and evoke emotion–all awesome things to achieve with a page.
Six design principles that will go a long way toward making pleasing pages are:
- Emphasis, Dominance
- Flow, Movement
- Repetitions, Rhythm
A quick look at each of these follows. For more information, grab the free 12-lesson ecourse “Learn Scrapbook Design Principles” linked at the bottom of the post.
Different parts of your page have different levels of importance, and the way you present all of the pieces should make this hierarchy apparent to the viewer.
Read more about emphasis: Creating a focal point on scrapbook pages
There should be obvious visual differences between the elements on your page. Contrast will draw the viewer’s eye and add interest and variety.
Read more about contrast: Use color contrast to make art journaling pages pop
The parts of your scrapbook page should be distributed to create “visual” balance — a sense of balance. We never want to feel like the pieces in a layout are going to topple one another.
Read more about balance: Scrapbook Page Design: Asymmetrical Balance
Alignments provide order, margins, and meaningful white space–they let you organize and group elements. You can even create visual connections between elements that are not near one another. (Note—this does not mean that everything needs to be perfectly lined up, but, rather, that you should consider when to align and when to break from alignment.)
Read more about alignment:
- Scrapbook page journaling: justification that strengthens design
- Strengthen your scrapbook page design with alignments
Repeating elements on a page adds unity. You can repeat colors, shapes, textures, motifs, and patterns. Note, though, that repetition without variety can be dull. The challenge, then, is to think about how to change something while keeping it the same.
Read more about repetition: Tap the power of “3” for your scrapbook page designs
Flow refers to how the viewer’s eye moves through the layout. The flow will begin with the element that has the most emphasis. You can arrange and choose other elements to move the eye through the rest of the page—and then end up back at the first, dominant element. If you can get the viewer to take in your page in a particular order – then you can show them the story as you’d like it understood.
Read more about flow: Place embellishments to support scrapbook page flow
More design information :
- Step it up: a 3-step process for improved scrapbook page design
- Improve scrapbook page design with white space: 1 layout 3 ways
- 5 scrapbook color questions to ask and answer
- Using straight lines in your scrapbook page designs
The best way to get started understanding design principles is to take our free 12-lesson e-course: “Learn Scrapbooking Design Principles.” Lessons will be delivered to your inbox every two or three days.
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