Embellishments can be used with other page elements to guide the viewer’s eye through the page. We all routinely scan our surroundings – even when we focus on a spot, we eventually change our field of vision. As we make this change, we do a quick scan of the environment. As we do this scan, we unconsciously look for elements that stand out—elements that contrast. On a scrapbook layout, contrast will draw the viewer’s eye into and through the page.
Our minds are used to reading in a z pattern (we read from left to right and back again to left) and the brain will look for a pattern that flows this way. You can place items on your scrapbook page on a z-path to guide the viewer’s eye through it.
When you have three spots on your page that stand out and have something in common you create a visual triangle. The visual triangle works because the eye looks for things to put together, for a pattern to guide the eye and help make sense of the page. Additionally it’s based on that odd number—three—that’s so appealing in designs. Visual triangles are also great for pulling two pagers together, for drawing the eye across both of the pages and creating a sense that the two are one.
Sequential or horizontal
Moving across a page from left to right in a horizontal pattern is a comfortable flow if you’re a reader of western languages that go left to right. You can set up this kind of flow with:
- horizontal lines (of embellishments, strips of paper, lines)
- a series of images
- sequenced text and/or photos