Magazine covers and advertisements are designed to not only catch the viewer’s eye but to pull them in and guide them to view the smaller details. They are, thus, great models for laying out your scrapbook pages.
Ways to use the inspiration piece include:
- to define how you lay out photos, title, journaling, and embellishments on the canvas
- to inspire your choice of color and pattern
- to inspire your typeface choice
- to inspire your journaling treatment
- to inspire your titlework and even the actual title
- to inspire the topic of your page
Paula Gilarde runs a weekly inspiration series in which she shares an inspiration piece and her take on applying it to a scrapbook page. Quite often her inspiration pieces are from print media.
“Let’s Ride Again” was inspired by the first page of a magazine article Paula ripped out a couple of years ago. “I was drawn to the pretty background with the open book with the different objects placed on the canvas,” says Paula. An “open book” digital template let her get the right effect for her focal point.
“I wanted to mimic the bold and vibrant background of my inspiration piece. That’s a bit of a departure for me, I tend to stick with a plain or neutral canvas for my layouts. I really wanted to add some dimensional accents but couldn’t find anything that worked for me, so I went with the yarn and extra photos.”
Kiki Kougioumtzi‘s inspiration comes from a beautifully illustrated ad for Mercedes Benz. Kiki says, “I liked the idea of left VS right brain, the journaling, and the neutral VS vivid colors. Those are the elements I took from the advertisment and translated to meet my needs. I printed and cut our digital elements for my embellishments.
Amy Kingsford says, “Several aspects of Popsicle Diet were inspired by vintage coke ads. My son is going through a Popsicle craze right now–it’s the only thing I can get him to eat. I wanted to capture this fad in our memories and have fun with it. I searched for and found a variety of vintage Coke and Diet Coke Ads using Google. On my page, I incorporated the selective coloring from this ad. I also incorporated motifs and fonts that were similar to those used in the branding of Diet Coke throughout the years. Finally, I went with an “ad-style” approach in my journaling.”
Vicki Walters says, “My inspiration for this page came from the MiniBoden Spring Catalog. There were pages of little shorts, shirts, and skirts in which three or four pieces were placed on a white background, overlapping just a little with a few words at the bottom of the page. The bold colors stood out, and I loved the clean look. So this is what I came up with!”
Christy Strickler used the simple arrangement of a Macy’s ad she found on the Scrapbook Expressions forum to make a quick page. Christy says, “I wanted a little more dimension on my page than I saw in the inspiration piece, so I added brads and jewels to the pattern paper block as well as to the badge and ribbon. Glossy accents helped keep the title alphas in place while adding dimension. I often scrap with brown when I scrap about my pets. The soft pink and blue accent the brown nicely and add to the theme of my pets sleeping together peacefully.”
Katie Scott saw the ad Christy was using and decided to use it herself. Katie says, “I loved the full bleed of the layout and the Macy’s ad reminded me of a recent and rare trip to the mall with my daughter.”
M”y daughter had been wanting a pair of suspenders for a couple of months; I’m not a fan of going to the mall and Target didn’t have any suspenders, so my daughter made herself some homemade suspenders with yarn. She was a good sport about not going to the mall until finally, she got me on a weak day and I caved and we hit the mall and headed straight for Claire’s, an accessory store, and she found some very ’80s checkerboard suspenders.”
“I arranged the photo block in Picasa and printed it out. I added the a circle using a nesting die. I traced it and then handwrote journaling in the inside of the circle.”
Terry Billman used a Father’s Day ad from Kohl’s department stores. Terry says, “As soon as I saw this ad, I knew the exact photo I wanted to scrapbook. The ad lends itself to one large vertical photo. I wanted to capture the emotion of my son after his team lost in the third round of the play offs and the emotion of his father comforting home. This was a moment to be treasured, and the younger father and son image inspired my treatment.”
Barb Brookbank‘s “Summer Days” was inspired by the email inspiration challenge at Designer Digitals featuring this Garnet Hill screenshot.
Barb says, “We were having a campfire and eating s’mores and my granddaughter was totally enjoying it! She gave it all a ‘thumbs up!” Barb used a template made by Katie Pertiet based upon the challenge, adding frames to draw the eye to her focal point and add dimension. Her journaling is a poem by blogger Gregory K that’s an ode to s’mores.”
Audrey Tan was inspired by the newspaper print in a political advertisement that appeared in print and even on billboards. Audrey says, “I was inpsired by the newprint in the advert and used it as a base for my layout. The digital paper I used was quite dark, so I applied a blending technique to lighten it. A quote replaced the need for journaling.”
Debbie Hodge used a travel magazine ad she saw on Paula Gilarde’s blog as the model for the left side of her 2-page spread “Quiz Bowl.” When you’ve got a lot of journaling, consider using an ad to inspire one side of the layout and filling the other side with journaling. Debbie pulled this journaling from a blog post.
Anna Aspnes says, “While many of my layouts are very artsy and involve digital collage techniques, I am also attracted to the simplicity of the clean and graphic way magazines are laid out. There is something very direct and to the point about using simple photos and words in scrapbook layouts, not to mention the time-saving benefits gleaned from this practice. I used this advertisement from a Real Simple magazine demonstrating a split page design with same title placement to create “Crafty Ella” in less than 15 minutes. The second photo took the place of the ad text and was converted to black and white to provide visual separation from the focal image.”
Christy Strickler says “I like to create pages inspired by ads–I especially love to use book covers and music albums covers.” Christy googled album covers and chose the following album art as design inspiration for her page “Volts,” which is about her son’s favorite new video game. She also embellished her page with a fussy-cut image of the video game’s character that she found online.