Archive | Layout Design

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Tell Relationship Stories on the Scrapbook Page Using Design Principle of Proximity | Page Guide No. 16

One of the primary tasks of making a scrapbook page is placing your page elements–photos, title, journaling, and embellishments–onto the scrapbook page to tell your story. The Gestalt principle of “proximity” provides a great tool for deciding how and where to place the pieces of your design. This principle tells us that the proximity of […]

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Tell a Bigger Visual Story When You Extend Your Scene Off the Canvas | Page Guide No. 11

The Gestalt principle of closure suggests that when people see incomplete objects–like shapes, letters, or pictures, their brains fill in the gaps. You can take advantage of this principle to create interest and even tension on your page, perhaps bleeding an item off the canvas leaving part of it incomplete giving a photo an unexpected photo […]

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Scrapbook Ideas for Using Meaningful Shapes and Silhouettes in Your Scrapbook Page Foundations | Page Guide No. 7

The first layers you place on your page play an important role in your design’s final look. These first layers (and their shapes) create visual weight, directional pull and contribute to the balance of the design. When those first layers are shapes or silhouettes that are relevant to your story, you not only affect the […]

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Video Blog | Use Geometric Shapes on Your Scrapbook Pages for Interest, Stability, and Energy

In this video blog by Christy Strickler, we’ll explore how the creative team has played with geometric shapes within their scrapbook pages. The benefit to working with geometrics is that they are versatile: You can combine and manipulate the pieces for different effects. They’re interesting. They aren’t necessarily feminine. Most geometric prints have a secondary […]

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See How Active White Space Contributes to an Appealing Scrapbook Page Design | Page Guide No. 4

The shape of white space in a visual design can be ACTIVE or PASSIVE. Active white is area left open on purpose. It separates content and is a design element itself. Passive White Space occurs naturally, for example in the area between words on a line or the space surrounding a logo or graphic element. […]

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