Archive | Design Principles

Street Cat No More By Christy Strickler |Supplies Patterned Paper: Basic Grey, Pink Paislee, Studio Calico;Letters: Freckled Fawn, Glitz Designs; Resin: Cocoa Daisy. Freckled Fawn; Vellum: Studio Calico; Doily: Wilton,other; Ribbon

How to Break Design Rules on the Scrapbook Page | Page Guide 21

The design elements and principles we often teach in our articles here are guidelines that you can use to build a solid and appealing design that tells a story. Once you understand these rules, though, it’s time to break them purposefully and take advantage of the benefits that rule-breaking yields: moving out of your comfort […]

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Lucky by Kelly Purkey | Supplies: Cardstock - American Crafts. Patterned paper - Studio Calico, American
Crafts. Stickers - My Mind’s Eye, American Crafts. Buttons - Basic Grey. Pen - American Crafts; Punch - EK Success. Other - Thread

4 Ways to Create Emphasis on the Scrapbook Page | Page Guide No. 20

On a well-designed scrapbook page, the different pieces have varying levels of importance–and you impart that visually. Of course one piece will be the most important, “focal point” that catches the eye first and serve as the point of entry into the page. If you don’t have a focal point, the viewer doesn’t know where to […]

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Tell Relationship Stories on the Scrapbook Page Using Design Principle of Proximity | Page Guide No. 16

One of the primary tasks of making a scrapbook page is placing your page elements–photos, title, journaling, and embellishments–onto the scrapbook page to tell your story. The Gestalt principle of “proximity” provides a great tool for deciding how and where to place the pieces of your design. This principle tells us that the proximity of […]

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See How Active White Space Contributes to an Appealing Scrapbook Page Design | Page Guide No. 4

The shape of white space in a visual design can be ACTIVE or PASSIVE. Active white is area left open on purpose. It separates content and is a design element itself. Passive White Space occurs naturally, for example in the area between words on a line or the space surrounding a logo or graphic element. […]

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How Solid Design Skills Make Scrapbooking Easier: Repetition

Including repetitions is a good way to work toward achieving unity in a visual design–and on a scrapbook page. Repetition without some variety, though can be dull. Check out a short video lesson on repetition below and then see how our Creative Team incorporated repetition into their own pages. This video lesson comes from “Design Principles for the […]

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How Solid Design Skills Make Scrapbooking Easier: Contrast

The design principle of contrast tells us that there should be obvious visual differences between the elements on your page. What’s more, contrasts will draw the viewer’s eye and add interest and variety. Check out a short video lesson on contrast below and then see how our Creative Team incorporated contrast into their own pages. This video lesson […]

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